With his aptitude to draw accurately and quickly from any perspective, paired with a strong work ethic, Brad began earning a living with illustration before obtaining his degree at Art Center College of Design in Pasadena. "The most important thing I learned at Art Center was that in order to be competitive, the concept of the illustration must drive the design. The creative details are great fun to render, but are secondary to the concept of the work."
Brad found that painting with traditional oils on illustration board was the most powerful way to communicate. The rich pigment and deep layers absorbing or reflecting light provided the perfect medium for Brad to develop his style. “I have always emulated the classic masters, as well as contemporary designers who utilize bold contrast, unusual perspective, strong form, and innovative ideas.” Brad’s style is best described as realism with a twist, stopping just short of surreal.
Graduation spurred a move to the east coast to be in close proximity to the publishing industry. Originally based in Connecticut, Brad built a strong clientele with magazines such as: Snow Country, Business Law Today, Golf Shop Operations, Field & Stream, Golf Digest, Golf Illustrated, Focus on the Family, Ski Magazine, Accounting, Practical Accountant, Navigator Magazine, New Physician, Guitar Player, Keyboard Magazine, Vegetarian Times, Writer’s Digest, Investment Dealer’s Digest, Country Music Magazine, Muscle & Fitness and Wizard Magazine.
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